Definitely not soft.

After I learned how damaging micro plastics can be from using toothbrushes I immediately was searching for a natural toothbrush from the bristles down. This was the only product that really stood out with the bean bristles and natural bamboo handle. I thought at first it might be weak or inferior. to my surprise, these toothbrushes have held up extremely well, even with the abusive children and the regular brushing habits that we have mildly stiff bristles, which are hard enough to clean plaque it soft enough for your gums. Now I don’t have to worry about my family ingesting those harmful micro plastics , I’ll never go back to any other brand.

It’s over all a good product but wears out quick. Also I have to say that subtle proselytizing on the packaging (James 4:2 printed on the bottom flip of the box ) left a bad taste in my mouth ( pun intended :))

I ordered these so I could get rid of more plastic in my daily life. The bristles are very nice feeling and not to soft they definitely clean well and I've enjoyed them!

I wanted a toothbrush that wasn't made of plastic, but I didn't want to give up a good quality brush. This is it! It's made completely of all natural products that will break down and are even compostable. But it's also a great toothbrush, my teeth get very clean. There are other brushes out there that claim to be environmentally friendly, or have the bamboo handles but still have nylon or plastic bristles. These are the real thing. I have reordered them several times now and will continue!