Our Story
The future starts with the choices we make today.
Flora is more than a marketplace; it’s a movement dedicated to empowering all to live sustainable and healthy lives. We offer high-quality and innovative products, and inspiring content, to help people make a meaningful impact on our planet and combat climate change for a better future.
Growing up in middle-class homes, sustainability was a way of life. But as we grew and watched the world grapple with environmental challenges like wildfires, heatwaves, and droughts, our passion evolved into purpose. We became frustrated by slow-moving corporations and inspired by small, purpose-driven brands striving to make real change. That's when Flora was born, a unique and heartfelt answer to the world’s most pressing challenge.
Mithat & Ugur, Flora Co-founders
Climate change is real, and its effects are right at our doorstep. We are dealing with triple the heatwaves our grandparents did just 50 years ago, breathing air filled with unseen pollutants, and unknowingly eating food with traces of chemicals and microplastics. But here's the good news: It is not too late to take action and every step toward a more sustainable life makes a difference. Whether it's choosing environmentally friendly products or finding new ways to reduce waste, with Flora's help, you can be part of the solution and lead the way for a greener future.
How Flora Works?
At Flora, we've made eco-living accessible and enjoyable by following a thorough, step-by-step process.
1. Understanding the Brands
We assess each brand's mission, social responsibility, and environmental commitments to ensure compatibility with our values and dedication to our planet.
2. Analyzing the Products
Our evaluation spans the entire lifecycle of the products, from raw materials, packaging, production processes, logistics, and usage to end-of-life options. We leave no stone unturned.
3. Measuring Carbon Emissions
We measure carbon emissions and compare them to mainstream alternatives, verifying the real difference we are making.
4. Trying Products Ourselves
We put our products to the test—literally! Our team tries each product to make sure it lives up to our high standards.
5. Producing Educational & Inspiring Content
We offer tailored content that helps you get the most out of our products, from tutorials to insightful guides.
Our Certifications
With sustainability at the core, mission-driven brands on Flora are creating ripples of positive change for healthier communities and happier tomorrows for people and planet. Here's a glimpse at their key certifications:
Your Guide to Sustainable Living
Empower yourself with inspiring and educational content.
Eco-Friendly Living Made Effortless: Simple and Practical Tips
Learn practical tips for sustainable living, including conscious consumption, learning about sustainability, being energy and water-wise, lowering your food-print, swapping to eco-products, and usi...
Simple Ideas for Low Waste Living
Low waste living is all about making small but impactful changes to your lifestyle. From using reusable cups and bottles to reducing food waste, going paperless, and using low waste beauty and pers...
Sustainable living is a lifestyle that aims to reduce our impact on the environment and preserve natural resources for future generations. By adopting practices that reduce waste and conserve natur...
